Sales & Strategy

• Determine annual unit, revenue, and selling contribution plans.

• Develop and implement a sales strategy to achieve organizational sales goals, revenue, and margin contribution.

• Establish sales objectives by forecasting and developing annual sales quotas for regions and territories; projecting expected sales volume and profit for existing and new products.

• Analyse data and market trends to identify sales opportunities and potential risks.

• Authorize and approve quotations and take commercial decisions regarding customer complaints.
  
  

Leadership & People Development

• Lead, motivate, and inspire the sales team to achieve high performance and continuous growth.

• Translate strategic goals into clear, actionable objectives for individual team members.

• Coach, mentor, and co-travel with the sales team to strengthen selling skills, negotiation capabilities, and customer engagement.

• Foster a culture of accountability, collaboration, and customer focus within the team.

• Evaluate and manage the performance of sales staff, providing constructive feedback and career development opportunities.

• Ensure sales team members have the necessary resources, tools, and training to perform effectively.

Product & Market Knowledge

• Develop and maintain a strong understanding of the company’s product portfolio, applications, and competitive landscape.

• Ensure the sales team has up-to-date product knowledge to effectively position solutions with customers.

• Act as a product ambassador, translating technical and market knowledge into customer value.
  
  Reporting & results management

• Prepare clear, structured, and timely reports on sales performance, revenue, margin, pipeline development, and customer activity.

• Provide monthly, quarterly, and annual performance analyses, including variances versus budget, forecasts, and market trends.

• Report on key performance indicators (KPIs) such as conversion rates, customer acquisition, retention, product mix, and territory growth.

• Present insights and recommendations to management based on data-driven analysis to support decision-making.

• Ensure transparency and accountability by regularly sharing team performance updates with both the sales team and senior management.

• Use reporting as a tool to identify best practices, areas for improvement, and opportunities for cross-country alignment
  
  
  Cross-functional Collaboration

• Prepare clear, structured, and timely reports on sales performance, revenue, margin, pipeline development, and customer activity.

• Provide monthly, quarterly, and annual performance analyses, including variances versus budget, forecasts, and market trends.

• Report on key performance indicators (KPIs) such as conversion rates, customer acquisition, retention, product mix, and territory growth.

• Present insights and recommendations to management based on data-driven analysis to support decision-making.

• Ensure transparency and accountability by regularly sharing team performance updates with both the sales team and senior management.

• Use reporting as a tool to identify best practices, areas for improvement, and opportunities for cross-country alignment.

• Liaise with Marketing, Customer Service, Finance, and Supply Chain to ensure alignment and achievement of sales objectives.

• Share customer insights and market intelligence to support product development and marketing strategies.

Quality & Compliance

• Achieve set financial goals within company policy and the Quality Management System (QMS).

• Monitor processes within the scope of the role and propose improvements when necessary.

• Operate strictly within company guidelines, compliance standards, and QMS requirements.

Self-Management

• Continuously develop own management, leadership, and administrative skills.

• Lead by example, demonstrating integrity, resilience, and customer-oriented decision-making.
  
  
  
  

• Leadership & People Management: Able to inspire, coach, and develop a multicultural sales team; strong focus on accountability and results.

• Strategic Thinking: Capable of translating organizational goals into actionable sales strategies.

• Product & Market Expertise: Deep understanding of product portfolio, customer needs, and market trends.

• Communication & Influence: Strong presentation, negotiation, and interpersonal skills at all levels, including executive stakeholders.

• Analytical Skills: Able to analyse sales data, financial results, and market information to drive decision-making.

• Customer Orientation: Builds long-term, trust-based relationships with customers and key accounts.

• Adaptability: Comfortable working in international, dynamic environments and managing change.